When it comes to their own identity, graphic designers are their own worst client. Never happy, always tinkering and rarely have time to sit down and brainstorm. In my own case, I am not only one but two whiny un-paying clients. In addition to the start-up jewelry business, I also have the established graphic and web design studio. Both require different identity and cater to very different people. To make things more difficult, both really ride on my own name and are part of the same company; Annamari Mikkola Creative.

While researching custom packaging options for my jewelry, I decided the old (or not so old, actually) Annamari Mikkola Creative logo will not work as monochromatic option. Paying for two color foil stamping for boxes was not an option either. At the price point I am selling the jewelry, packaging then would have been disproportionately expensive. Since the jewelry business really needed a separate identity anyway, I had to sit down with my sketch book again. Here’s the result:

AM-adornments

A lot happier, a bit cutesy and definitely will work as one color option as well. It will also cover possible new accessory lines, such as scarves. Or what do you think? Comments welcome.

The old logo will mainly liveon the long neglected and soon to be redesigned Mikkola.net site. That will have a portfolio of my 2D graphic design, advertising and web work. The new logo will show up first on the Etsy Store (yes, it’s kind of open and will have more items soon!). Once I get around opening my actual web store, it’ll be seen there as well.

Confused yet? So am I, but it will all be more clear soon. I promise. Just need to sit down with a difficult client first.

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