Archive for the ‘Publicity’ Category
Sharing your 3D design work has always been a bit ,well, awkward. You pour your heart and soul into a model and all people see is a flat representation of it. There are various web GL viewers available, but those always require downloading plug-ins which, let's face it, is not something you want to spend your time doing. For a short while now, Sketchfab model embeds have been natively supported within Wordpress blogs. So, ta-daa; here's a test piece - an apple blossom bangle model that hasn't made it to the production, but demonstrates the functionality well. All fellow 3D tinkerers can join through this link.
My web site for Annamari Mikkola Adornments was barely two years old and it was definitely time to redo it. Mainly, I needed to introduce a new theme that would accommodate web store functionality. Embarassingly, it was lacking the elementary responsive functionality. Now the site navigation is easier to use through all mobile devices.
While I was doing all these coding changes, I thought design could as well be lighter and more airy. Additionally, it was necessary to separate my web design business from the jewelry design. Those two sides of my split personality, desperately needed individual branding. I still need to put together the web store. In the meanwhile, you can visit the Etsy store for limited selection or contact me for special orders.
When it comes to their own identity, graphic designers are their own worst client. Never happy, always tinkering and rarely have time to sit down and brainstorm. In my own case, I am not only one but two whiny un-paying clients. In addition to the start-up jewelry business, I also have the established graphic and web design studio. Both require different identity and cater to very different people. To make things more difficult, both really ride on my own name and are part of the same company; Annamari Mikkola Creative.
While researching custom packaging options for my jewelry, I decided the old (or not so old, actually) Annamari Mikkola Creative logo will not work as monochromatic option. Paying for two color foil stamping for boxes was not an option either. At the price point I am selling the jewelry, packaging then would have been disproportionately expensive. Since the jewelry business really needed a separate identity anyway, I had to sit down with my sketch book again. Here’s the result:
A lot happier, a bit cutesy and definitely will work as one color option as well. It will also cover possible new accessory lines, such as scarves. Or what do you think? Comments welcome.
The old logo will mainly liveon the long neglected and soon to be redesigned Mikkola.net site. That will have a portfolio of my 2D graphic design, advertising and web work. The new logo will show up first on the Etsy Store (yes, it’s kind of open and will have more items soon!). Once I get around opening my actual web store, it’ll be seen there as well.
Confused yet? So am I, but it will all be more clear soon. I promise. Just need to sit down with a difficult client first.
The editor at MJSA Custom Jeweler called for an interview about my business insights and advice. At first, I thought I have nothing to say. Really, I should be selling a lot more jewelry than I do now. Turns out, I have a lot to say. People even commented on the story at the recent industry conference, MJSA ConFab.