Posts Tagged ‘Freelance work’
Recently, I got an assignment to create custom work for two music teachers. Personalized and reasonably priced were the only guidelines. Otherwise I was given free rein and let my creativity go wild. Well, not that wild, but I had fun. The obvious choice for custom personalized jewelry was to create 3D models and then get them 3D printed.
In the picture above, you can the see cufflinks for a piano teacher with initials TH. Each letter is surrounded by two octaves of miniature piano keys. The material is silver plated polished brass.
The other piece was a pendant for a viola teacher. It had to be delivered as soon as I got it from the service bureau, so the picture below is a rendering. On the note lines you can see the alto clef which is also called viola clef because it's often used with viola music. Also the notes, D and G, represent her initials. This pendant was made with 18K plated polished brass.
When it comes to their own identity, graphic designers are their own worst client. Never happy, always tinkering and rarely have time to sit down and brainstorm. In my own case, I am not only one but two whiny un-paying clients. In addition to the start-up jewelry business, I also have the established graphic and web design studio. Both require different identity and cater to very different people. To make things more difficult, both really ride on my own name and are part of the same company; Annamari Mikkola Creative.
While researching custom packaging options for my jewelry, I decided the old (or not so old, actually) Annamari Mikkola Creative logo will not work as monochromatic option. Paying for two color foil stamping for boxes was not an option either. At the price point I am selling the jewelry, packaging then would have been disproportionately expensive. Since the jewelry business really needed a separate identity anyway, I had to sit down with my sketch book again. Here’s the result:
A lot happier, a bit cutesy and definitely will work as one color option as well. It will also cover possible new accessory lines, such as scarves. Or what do you think? Comments welcome.
The old logo will mainly liveon the long neglected and soon to be redesigned Mikkola.net site. That will have a portfolio of my 2D graphic design, advertising and web work. The new logo will show up first on the Etsy Store (yes, it’s kind of open and will have more items soon!). Once I get around opening my actual web store, it’ll be seen there as well.
Confused yet? So am I, but it will all be more clear soon. I promise. Just need to sit down with a difficult client first.
The editor at MJSA Custom Jeweler called for an interview about my business insights and advice. At first, I thought I have nothing to say. Really, I should be selling a lot more jewelry than I do now. Turns out, I have a lot to say. People even commented on the story at the recent industry conference, MJSA ConFab.
I work alone most of the day. Interruptions come frequently and consist mainly of family members seeking attention. Sometimes I miss the social and collaborative aspect of creative team. Other times, I truly enjoy the creative freedom of an independent designer. Mainly, I would like to have a conversation that doesn't include words "mama", "need" and "now". NY Times recently published an interesting analysis of introverts in corporate group environments. It didn't help me to resolve my dilemmas, but made me think. I think I can symphatize with Steve Wozniak, a brilliant introvert who missed sharing donuts with his co-workers.