Posts Tagged ‘publicity’
When it comes to their own identity, graphic designers are their own worst client. Never happy, always tinkering and rarely have time to sit down and brainstorm. In my own case, I am not only one but two whiny un-paying clients. In addition to the start-up jewelry business, I also have the established graphic and web design studio. Both require different identity and cater to very different people. To make things more difficult, both really ride on my own name and are part of the same company; Annamari Mikkola Creative.
While researching custom packaging options for my jewelry, I decided the old (or not so old, actually) Annamari Mikkola Creative logo will not work as monochromatic option. Paying for two color foil stamping for boxes was not an option either. At the price point I am selling the jewelry, packaging then would have been disproportionately expensive. Since the jewelry business really needed a separate identity anyway, I had to sit down with my sketch book again. Here’s the result:
A lot happier, a bit cutesy and definitely will work as one color option as well. It will also cover possible new accessory lines, such as scarves. Or what do you think? Comments welcome.
The old logo will mainly liveon the long neglected and soon to be redesigned Mikkola.net site. That will have a portfolio of my 2D graphic design, advertising and web work. The new logo will show up first on the Etsy Store (yes, it’s kind of open and will have more items soon!). Once I get around opening my actual web store, it’ll be seen there as well.
Confused yet? So am I, but it will all be more clear soon. I promise. Just need to sit down with a difficult client first.
The editor at MJSA Custom Jeweler called for an interview about my business insights and advice. At first, I thought I have nothing to say. Really, I should be selling a lot more jewelry than I do now. Turns out, I have a lot to say. People even commented on the story at the recent industry conference, MJSA ConFab.
I was super excited to get the latest Art Jewelry Magazine in the mail. This highly regarded national magazine is always full of great articles and beautiful jewelry pictures. To get published is an honor, and on the July 2013 issue they prominently featured my Rings Ring. You can see it in the picture above. Close-up on the left. They also posted it on the online gallery for the featured work.
This ring made out of rings is symmetrical, balanced and perfectly proportioned, reminding us of a more ancient art of jewelry making. It is 3D printed stainless steel and gold plated.
Design Jewelry and Accessories is a brand new digital magazine that presents new jewelry trends and unique designs, as well as beautiful handmade jewelry and accessories. Annamari Mikkola Creative was covered extensively at its "Art Special" section of the November 2012 issue.
Also, the main site is being updated. Please see the new press page here.
Bank of America Small Business Community is a great resource for small business owners. They just went live with a really nice article about 3D printing and design. I got to comment and explain how I use 3D printing in jewelry design. It is a good read that really makes the process easier to understand.